How to Manage an SEO Specialist
In this video, I break down how to work with and manage an SEO assistant or SEO specialistânot just to get traffic, but to build a long-term growth engine that actually drives revenue.
I explain how SEO really works, which metrics actually matter, how to manage an overseas SEO contractor effectively, and how to think about SEO as a systems problem instead of a content problem. I also cover expectations, timelines, and why most founders fail with SEOânot because of talent, but because of poor management and unclear systems.
Youâll learn:
⢠The only SEO metrics that actually matter (and what to ignore)
⢠How to manage an SEO assistant for output, not busywork
⢠What your SEO assistant owns vs whatâs on you
⢠How to structure SEO work across technical, on-page, and off-page SEO
⢠How to communicate, set expectations, and manage async
⢠Realistic SEO timelines (3, 6, 12 months)
⢠Why âgamingâ SEO or LLMs doesnât workâand what does instead
