In this video, I break down how to work with and manage an SEO assistant or SEO specialist—not just to get traffic, but to build a long-term growth engine that actually drives revenue.
I explain how SEO really works, which metrics actually matter, how to manage an overseas SEO contractor effectively, and how to think about SEO as a systems problem instead of a content problem. I also cover expectations, timelines, and why most founders fail with SEO—not because of talent, but because of poor management and unclear systems.
You’ll learn:
• The only SEO metrics that actually matter (and what to ignore)
• How to manage an SEO assistant for output, not busywork
• What your SEO assistant owns vs what’s on you
• How to structure SEO work across technical, on-page, and off-page SEO
• How to communicate, set expectations, and manage async
• Realistic SEO timelines (3, 6, 12 months)
• Why “gaming” SEO or LLMs doesn’t work—and what does instead
