How to Manage an SEO Specialist

In this video, I break down how to work with and manage an SEO assistant or SEO specialist—not just to get traffic, but to build a long-term growth engine that actually drives revenue.

I explain how SEO really works, which metrics actually matter, how to manage an overseas SEO contractor effectively, and how to think about SEO as a systems problem instead of a content problem. I also cover expectations, timelines, and why most founders fail with SEO—not because of talent, but because of poor management and unclear systems.

You’ll learn:

• The only SEO metrics that actually matter (and what to ignore)

• How to manage an SEO assistant for output, not busywork

• What your SEO assistant owns vs what’s on you

• How to structure SEO work across technical, on-page, and off-page SEO

• How to communicate, set expectations, and manage async

• Realistic SEO timelines (3, 6, 12 months)

• Why “gaming” SEO or LLMs doesn’t work—and what does instead