Social Media Management for Business Growth
Course Summary
Master social media management across all major platforms. Learn content strategy, community engagement, crisis management, and analytics to help clients build strong online presences and drive business growth.
Full Transcript
Social media management is more than posting pretty pictures. Let's explore strategies that drive real business results.
First, understanding platform differences. Instagram, LinkedIn, Facebook, and TikTok each require unique approaches and content strategies.
Next, content planning and calendar management. Learn to batch create content, schedule effectively, and maintain consistency.
Community management is crucial. How to respond to comments, handle negative feedback, and build genuine connections with followers.
Finally, analytics and reporting. Track what matters, measure ROI, and communicate your value to clients through clear metrics.
